10+
Years in German commercial & technical recruitment
90%
Of offers made to candidates are accepted
40+
LinkedIn recommendations from candidates and clients
1:1
Every candidate introduced to one client only
Here to listen and connect with people
Roles We Recruit For
Sales recruitment for SaaS and IT companies in Germany
We fill four roles that actually move revenue.
Role family 01
Sales Hunters — new business & logo acquisition
Outbound-first, quota-carrying, comfortable prospecting into cold and warm territory. Built to open doors, not manage them long-term.
01.
Sales Development Rep (SDR/BDR)
Outbound pipeline generation
02.
Account Executive (AE)
Demos, discovery and closing
03.
Enterprise Account Executive
Complex, multi-stakeholder deal cycles
04.
Territory / Regional Sales Manager
Field and hybrid new-business roles
05.
Head of New Business / VP Sales
Building and leading the hunter team
What good looks like
- Consistent quota attainment in Germany
- Outbound self-generated pipeline
- Track record of closing
Role family 02
Sales Farmers — account growth & retention
Relationship-first, quota on expansion and renewal, built to grow revenue inside an existing book of business rather than open new ones.
01.
Account Manager
Retention, upsell and cross-sell
02.
Key / Strategic Account Manager
Top-tier, high-value accounts
03.
Customer Success Manager (CSM)
Adoption, health scoring, renewal
04.
Renewals Manager
Contract cycles and retention rate
05.
Customer Success / AM Team Lead
Building the post-sale function
What good looks like
- Proven net revenue retention (NRR)
- Low client churn
- Relationship builder
Role family 03
Tech Sales — presales & technical consulting
The technical credibility that sits alongside a Hunter or Farmer in the room — proving the product works before, during and after the deal.
01.
(Pre) Sales Engineer
Deep technical demos and validation
02.
Solutions Consultant
Business + technical value case
03.
Solutions Architect
Complex integrations and scoping
04.
Technical Account Manager (TAM)
Post-sale technical relationship
05.
Head of Presales / Solutions Engineering
Building and scaling the function
What good looks like
- Genuine technical depth
- Client facing experience
- Translate complex tech into value proposition
Role family 04
Partnership & Channel — indirect revenue enablement
Relationship-first, revenue-through-others. Builds and manages the partners, resellers, and alliances that generate pipeline you don’t have to source yourself.
01.
Channel Sales Manager
Recruiting and managing reseller
02.
Partner Manager
Day-to-day partner relationship
03.
Business Development Manager (Partnerships)
Sourcing new partner relationships
04.
Alliance Manager
Strategic technology/ISV alliances
05.
Head of Partnerships / VP Alliances
Building and leading the partnerships function
What good looks like
- Track record of partner-sourced pipeline
- Keeping partners actively selling
- Large ecosystem network
Why the sales team is the highest-leverage hire you'll make
Growth
Revenue funds everything else — payroll, product, and the next round. Your sales team doesn’t just hit a number, it determines what your business can afford to become.
Trust
Buyers in enterprise software rarely separate the product from the person selling it. The right hire becomes the reason a customer stays through a renewal cycle.
Signal
Nobody hears more unfiltered product feedback than the people in front of customers every week. A strong sales team is a product research function you didn’t have to build.
“Hiring is an investment — treat it like any other one.”
— Michal Bak, TechSalesNetz
Hiring a Hunter, a Farmer, or a Tech Sales specialist?
Looking for sales recruitment Germany you can rely on? Tell us the role, and we’ll tell you what good looks like — realistic comp, timeline, and where the candidates actually are.
Recent Blogs
Check out our latest blogs about industry trends
What American Companies Get Wrong About Hiring in Germany
Germany is the largest economy in Europe and one of the most attractive markets for software companies. Yet many American SaaS businesses find that hiring in Germany is much harder than they expected. In my work helping foreign companies build…
Read More What American Companies Get Wrong About Hiring in Germany
Build a GTM Team in Germany
If you want to build a GTM team in Germany, your first commercial hire here works differently. You can’t simply repeat what worked at home. So here’s what usually goes wrong, and what I’d do instead. Why it takes longer…
Three Strategies when buyer confidence is low
When buyers are uncertain, sales cycles get longer. They take longer to evaluate vendors, involve more stakeholders, ask for more proof, and increasingly decide to do nothing. The problem is that this can easily be interpreted as insufficient sales activity,…
I’m a software sales recruiter for Germany and the founder of TechSalesNetz. Over 10+ years, I’ve built a strong network in the German market and helped software companies build their commercial teams, from the first Account Executive to Customer Success, Presales and Partner Managers. Every project starts with learning the client’s business, and each candidate is introduced to only one client.
Based in the UK and fluent in German, I work with clients and candidates across Germany. Planning your next hire there? Get in touch to hear what’s working in the market right now.
TechSalesNetz
Recruitment partner that helps software companies to scale their commercial teams across Germany.
Understanding your vision and culture is a crucial part of finding suitable talent
Read More “TechSalesNetz”